(from the Book Sense&Respond, by Jeff Gothelf and Josh Seiden)
We’re in the mist of a revolution. Quantum Leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new software-driven technologies are transforming the way companies interact with their customers, employees and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people and evolve their organizational cultures the way they have.
Now, organizations are emerging and thriving based on their capacity to Sense and Respond instantly to customer and employee behaviors. On this book, Jeff and Josh who are leading experts and funders of the global LeanUX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them, and continuously innovate.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.